You can apply a similar idea to birthday cards and seasonal greeting cards. As an added personal touch, have it hand-written and hand-signed. Why not send your customers a happy-house-buying-anniversary card, either by email or by post. Whichever way you choose, there are some ways of greasing up the wheels of your real estate referral program. You can give your own referrals to local tradespeople, or you can ring people as they did in the old days. You can use social media as a simple way of asking for referrals. You can set up an official discount-for-referrals program. An email referral request might look a little something like this.īut that seems a tad forward… maybe even slimy. You should know it’s just business, baby. If you’ve never asked for a referral before, it can feel a bit tricky maybe even awkward. After all, after the purchase, customers are more likely to refer to your real estate company. Whether property-buyers give them or not depends, to some extent, on how engaging your post-purchase care program is. 82% of all real estate transactions come from repeat and referral business.įile this one as: easier said than done. Whether you’re new to the biz or an old-timer, build a referral program now.

Any real estate agent worth their salt will tell you of the importance of developing real estate referrals. As long as you do business correctly, everything is above board, and your estate agents are personal and helpful - the referrals come.

Referralsīuilding a trusted name for yourself means users have no fear of coming to you. Build your subscriber list, learn what they like to read about, segment the lists based on content tastes, and fire out actionable, informational content for subscribers to enjoy. This may not seem like real estate lead generation, but increased brand loyalty of existing customers tends to end with better referral rates for real estate agencies. An example of a monthly property market newsletter.Įmail marketing is mostly about maintaining an existing customer base. This kind of content is beneficial for property investors looking into the long term affordability of putting their money into the property market. With insider knowledge about local and broader real estate knowledge, your agency can develop thought leadership in its sphere and the local community. Let’s take the local market insight real estate newsletter idea. Web forms are an ideal way to register their interest.Ībsolutely Everything you Need to Know about Email Marketing Similarly, real estate leads might want to approach your real estate agency to sell their house. For house-buyers and browsers, they might set up a property enquiry form for users to signal their interest so they can set the ball rolling in the house-buying process.

Real estate lead generators can set up multiple web forms for different sections of their website. Simply set one up to embed, pop-up, or standalone on your website and let the real estate leads come to you. As a real estate business, they’re the perfect inbound lead generator. There are loads of different purposes for web forms that you can put on your website. Let's get growing!Ī web form is an area of your website where visitors can fill out their own information, send it off to you, and usually get something in return. We’ve got a real estate lead generation bonanza coming up - this is just the start, giving any startup/ wannabe realtors the essential real estate lead generation strategies for the real estate agency.

Lead generating websites for realtors